The Marketing Benefits of Branded Mats

Branded mats are an affordable way to market your business and increase awareness among potential customers. The best thing about logo mats is that they’re easy to customise, so you can make them suit your budget and unique requirements. At Barno we receive all kinds of different customisation requests and we’re always happy to work alongside clients to help them reap maximum rewards! Let’s look at some of the benefits branded mats can offer your business.

Customised to Meet Company Objectives

Branded mats are a popular tool for marketing because they can be custom made to suit your goals. You can add logos, images and text to your mats. They can also be used as a way to advertise your brand to customers and guests by using the mat at strategic locations on your premises. You could also place them inside your office area for employees to be inspired accordingly.


Logo mats are an excellent way to advertise special offers, promotions or events that you’re hosting. For example, strategically located as customers are exiting your store, you may use a few to draw attention to a special promotion.

Extra Space for Your Brand

Branded mats are a great way to advertise your brand. They can be customised to suit your marketing goals, which makes them ideal for any type of business or organisation. If you want to use them as a way of advertising your brand, then this can be done with the addition of your unique brand identity.


The mats can be used in a variety of different ways. They can be used on counter tops in your store or on the desks of your employees. At Barno we specialise in a unique scuff-resistant finish to ensure your mat stands the test of time.

Highlight Your USP

Branded mats can be used as an effective marketing tool to advertise your brand and its unique selling points. They’re a great way to get your business name into the minds of potential customers, as well as getting them interested in everything else your business has to offer.


Your branded mat can be used to enhance brand recognition. When people see your company name everywhere they go (including their own homes), they’ll begin to associate this image with the quality of service that comes from working with you. This builds trust among potential buyers while also encouraging repeat business.

Enhance the Customer Experience

The marketing benefits of branded mats are endless. Your customised mat will always be in front of people when they enter your space, so you have lots of opportunities for brand exposure. Use them on various counters inside the store to make them visible to customers browsing or queueing. Brand association can be built in this way.


Ideally, you’ll want to aim for a positive brand association. Branded mats come in handy to achieve this objective by acting as helpful guides throughout your store. Whether it’s pointing a customer in the right direction or offering additional products or services. Branded mats enhance the customer experience by placing the focus back on customer service excellence.

Low-Cost Investment

Branded mats are an affordable way to market your business and increase awareness among potential customers. They’re versatile, easy to use and can be made to suit your requirements and goals. In addition, they can be used as a way for guests to advertise your brand. This makes them excellent parting gifts for guests to use in their personal spaces after a visit to your store or a lengthy stay at your resort.


You can have them made in any size and shape to suit your unique product offering. Bulk orders can usually be negotiated and the more ordered, the more money can be saved. This also works well for once-off campaigns and specials. Surplus stock can always be repurposed or given away as promotional items.


We trust that you are sold on the marketing benefits branded mats provide your business. They’re affordable, easy to use and can be customised to suit any type of brand. Whether it be a long-term investment or as a way to enhance the customer experience, custom-made mats are a great tool in your marketing arsenal!

Get In touch with us today


Barno is in the business of creating bespoke promotional products. For 70 years, blue-chip and smaller companies across a range of sectors, have benefited from our branding solutions. We are a company that is proudly South African, manufacturing all of our products right here in Mzansi. We look forward to working with you and becoming your brand’s best friend!