Barno Blog The Power of Promotional Items

The Power of Promotional Items

Promotional items are an ideal way to show off your brand, but how do you know which ones to use? The answer depends on what kind of business you run and what kinds of promotional items will work best for you. At Barno we find that evergreen favourites include diaries and calendar mats. Below are a few extra tips for choosing the right promotional item for your business.

Brand Awareness Like a Boss

Promotional items are a great way to create brand awareness and increase sales. By giving away promotional products, you are placing your company’s name in front of your target audience on a regular basis. This will help build brand loyalty, which is key for when customers make their purchasing decisions.


Promotional items can also be used as an incentive or reward for loyal clients who buy from you regularly, which helps strengthen customer service relationships as well as increase sales through word-of-mouth advertising.


Promotional products can be used as customer appreciation gifts, which will help you build a positive reputation in your community. By giving away promotional items to people who are loyal clients or who have helped you in some way, you are showing them that their patronage is appreciated.

Promotional Products Promote Customer Loyalty

Promotional products can be an excellent way to increase customer loyalty. When you give away a product that your customers like, they are more likely to buy from you again. Customers will also remember the brand and logo on the promotional product long after they have received it. It helps that your logo is on an item that is used daily.


Promotional products can also be used as a way to spread brand awareness. If you are giving away promotional items that your customers will use on a regular basis, they will see your logo more frequently. When people see the same logo over and over again, they begin to associate it with quality products and services.

Promotional Products Are Memorable

Promotional products are a great way to give your customers something to remember you by. By using them regularly, they’ll be reminded of your brand every time they use it. Plus, when people see their friends using the same product, they’re more likely to ask about it and possibly even learn something about your business.


Additionally, promotional items can be used as an incentive or reward for employees who do exceptional work. It’s a fun way of recognizing them while also giving them something useful in return. Promotional items make great gifts for clients and family members alike.

Enhancing Sales Strategies

There are many ways you can use promotional items to increase sales. You can give them away, offer them as part of a special deal or even include them in your newsletter.


Promotional items are a great way to get more people on board with your brand and promote new products and services.


Promotional items can be used in a variety of ways, including:

  • Giving them away to current customers.
  • Giving them away to prospective customers at trade shows and other events.
  • Offering them as part of a special deal or promotion (almost Black Friday again).

Great for Any Size Business

You will want to consider your target audience and brand image. This will help you determine what type of promotional item is best for your business, as well as how to distribute it.


If you’re a company starting out or have a small budget for marketing items, promotional pens may be an ideal choice for you. They’re affordable and come in many different styles, from basic ballpoint pens with no frills to high-end custom printed models that can be imprinted with your logo or slogan on both sides.


Printed calendars are still a go-to item in the digital age. Calendar mats come in various types for various businesses. The major benefit of this kind of promotional item is that it has the ability to display your brand all year round, virtually paying for itself. Custom diaries are just as practical since keeping track of personal and professional pursuits would be challenging without one.


Promotional items are a great way to get your brand out there. They can help you build loyalty, create awareness and even generate sales. However, you need to make sure that you’re using the right type of product for your business before investing any money into them. Still unsure where to start? Give us a call and one of our helpful agents will be able to guide you in the right direction.

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Barno is in the business of creating bespoke promotional products. For 70 years, blue-chip and smaller companies across a range of sectors, have benefited from our branding solutions. We are a company that is proudly South African, manufacturing all of our products right here in Mzansi. We look forward to working with you and becoming your brand’s best friend!