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The Value of Corporate Gifting

When you’re trying to promote your business, one of the easiest ways to do so is through corporate gifting. This can be in the form of pens, mugs or even plush toys. Anything, of practical value, that’s branded with your company logo, will be used by recipients on a regular basis. Barno with more than seven decades worth of experience in the business, know that it’s a great way to get your brand in front of people without breaking the bank. But why does corporate gifting work?

Corporate Gifting for Promotion

Corporate gifting is one of the most cost effective and easy ways to promote your business. It’s also a great way to get your brand in front of people without breaking the bank, as well as thanking customers and rewarding employees.


When you give someone a gift, they remember who gave it to them and associate that positive feeling with your company or brand. This is a form of free advertising that pays off in the long term.

Best for Potential Customers

It’s one of the best ways to engage with potential customers. As a business owner, you know that your customers are the lifeblood of your organisation. The right gift can help you to connect with them and build trust in your brand.


For example, if you’re looking for ways to demonstrate appreciation for clients who have been loyal for years or even decades, consider sending them something special as a token of gratitude. A personalised coffee mug or a similarly branded item can also be used to display their company logo.

Brand Recognition Exercise

Corporate gifts are a great way to thank your customers, employees and other stakeholders. They can be practical and useful or they can provide exposure for your brand through gift cards.


Whether you’re looking for a gift with meaning or just want to promote your brand, corporate gifts have a lot of value. Think of it as an add-on to your existing marketing strategy to get your brand out there.

Increased Exposure Rate

Promotional gifts are used as a form of advertising and marketing, but they also have other uses. People use promotional gifts to show their appreciation for others, promote their own business and keep in touch with customers.


When you give someone a promotional item it can have a positive impact on them because they’ll remember the person who gave it to them. When your logo or name is on something people see every day, they’re going to associate that image with your brand which helps build awareness of your product or service in their mind.

Minimal Investment Required

The great thing about corporate gifts is that they’re not a huge investment on your part. Something like branded diaries is a great option with many beneficial features.

  • You can buy in bulk and save money: When you buy promotional items in large quantities, you can usually get a discount. This is because the supplier knows that bulk orders are great to generate return business.
  • You can get free logo printing: If your company has its own logo design, many suppliers will print it onto their products at no additional charge. This saves time and money for both parties involved.
  • You can shop online: Shopping online allows customers access to many different types of promotional items. Not only does this option give customers access to your entire offering, but also saves on them having to drive around in search of the ideal gift.

An item like branded diaries is sure to be used, even in this digital age. This could become a recurring theme and one a lot of companies take advantage of. It can be a hassle to track down diaries for the new calendar year and most people would much rather opt for the ones provided by their companies.


We hope this article has helped you understand the value of corporate gifting, and how it can be used as a marketing tool for your business. If you’re looking for some inspiration on what sort of gift might be appropriate for your target audience, why not browse our range online. We are sure to stock something that would pique your interest. Can’t find what you’re looking for? Feel free to reach out to one of our helpful sales reps and they’re bound to point you in the right direction.w

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Barno is in the business of creating bespoke promotional products. For 70 years, blue-chip and smaller companies across a range of sectors, have benefited from our branding solutions. We are a company that is proudly South African, manufacturing all of our products right here in Mzansi. We look forward to working with you and becoming your brand’s best friend!