Why It’s Important to Focus On Quality

Why It’s Important to Focus On Quality

Your products and services are the backbone of your business. Clients care about quality, which is why it’s important to focus on this critical aspect. Quality has been a major focus at Barno, which is why clients have trusted our products for 70 years. Read on to find out why you should consider establishing a quality standard for your business.

Products Are the Backbone of Your Business

Products are what you sell, who you sell to and how you sell it. All three at once. Your products can also be what your business is known for: if you’re known for selling high-quality watches, shoes or anything else for that matter, then that’s a great position to be in. That’s why it’s so important to focus on quality when it comes to developing new products.


Other considerations include location and ease of access. However, if your product is of a sufficiently high standard, customers won’t mind the trip. This is especially true if they’ve had a bad experience with an inferior product. Clients eventually gravitate towards quality.

Your Clients Care About Quality

Quality is important to your clients and it’s important that you understand why. Clients want a quality product, they want a quality experience with your company and they want a quality service from you. Together, these things contribute to the overall image of your business.


While the last two are relatively easy to address, an inferior product can negatively affect your business. This is directly due to your target market. As much as customers will rave about a great product, they will do the same for one that does not meet their standards. This is usually worse, since a customer who has had a bad experience is more likely to leave a negative review about your business. This is why quality management plays a crucial role.

Marketing is all about getting your customer’s attention and when it comes down to it, we’re all looking for ways to stand out from the crowd! The best way is through branding, which gives people something memorable and positive, about their experience with whatever product they’re purchasing! Your customised and sturdy ringbinder can provide that positive experience.

Quality Management Is Not Just a Buzzword

Quality Management is a well-defined process that helps companies improve their products and services, whether you’re working in manufacturing or in the service industry.


If you’re looking for ways to improve your company’s Quality Management System, here are some questions to ask:

  • What is a Quality Management System? In general terms, this refers to any formalised approach used by an organisation as part of its overall strategy for developing high-quality products and services. A good QMS will include tools like ISO 9001 certification (Barno is ISO 9001 approved) as well as processes like Six Sigma training.
  • How does it help? One way a Quality Management System helps is by making sure everyone knows what they’re supposed to be doing when it comes time for them to do it. They should then be provided with the necessary resources. Another benefit is accountability; if someone makes an error in their role within the organisation’s chain of command, but doesn’t report it themselves, then others may assume responsibility instead based on seniority or other organisation-specific process. This allows for problems to be addressed as soon as they occur.


Quality Matters

Quality is one of the most important factors for customers when they’re making a purchasing decision. Customers are willing to pay more for quality products because they believe it will give them better results over time. In addition to being more satisfied with their purchases, satisfied customers are also loyal.


This means that investing in higher-quality materials and processes can help you stand out from competitors. Especially from those who offer lower-priced alternatives, but don’t deliver on their promises of quality service or performance. In a growing online marketplace, it’s important for your business to have a differentiating factor.

Quality Attracts

Focus on quality and you will attract and keep more clients. Of course, this also translates to increased revenue as a result.


Quality products are more likely to be purchased, so your customers will be happier with their purchases. Happy customers in turn become happy clients who keep returning, eventually becoming some of your most loyal supporters and product advocates.


We hope this article has given you a better understanding of how focusing on quality can help your business. It’s easy to get caught up in the day-to-day tasks of running a business, but it’s important to remember that Quality Management is an essential part of any successful enterprise. By keeping this principle at the forefront of everything you do, you will be able to maintain higher standards for yourself and your clients. This means better products and services for everyone involved!

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Barno is in the business of creating bespoke promotional products. For 70 years, blue-chip and smaller companies across a range of sectors, have benefited from our branding solutions. We are a company that is proudly South African, manufacturing all of our products right here in Mzansi. We look forward to working with you and becoming your brand’s best friend!