Why Your Brand Story Matters

Why Your Brand Story Matters

Your brand story matters and is directly linked to the success of your business. But what exactly is a brand? And why does it matter? Branding is the process of developing a consistent identity for your company and products. It allows you to stand out from competitors and communicates what’s unique about your organisation. For Barno, a key aspect is the fact that we’ve been around for 70 years! Your brand story is important because it helps define how people perceive your company and its products and/or services.

Storytelling Is Key

Storytelling is a powerful way to communicate your values. Consider it the bridge that helps connect you to your audience. Your brand story can be crafted to sell products and services, increase sales or get people’s attention in a variety of ways.


You can tell stories to entertain, explain or persuade. You can use them to help people understand your business better. Storytelling can also be used as a marketing tool. Consider the various promotional items that could act as props to tell your unique story.

Express Your Company’s Values, Mission and Vision

Pens can easily be misplaced if you don’t have a specific spot to store them. Your pen caddy will help ensure that all of your writing utensils are stored safely in one place. Also, it can be frustrating when something is not where you left it.


A pharmacy on a busy day can be a nightmare for a lot of employees. Having to deal with irate and sick customers, is not a comforting thought. Having to take a quick note should not be a life-or-death situation. At least you’ll find your favourite pen exactly where you left it, in your collapsible pen caddy.

Never Lose Another Piece of Stationery Again

Pens and pencils tend to get lost easily and often end up in the backs of desk drawers. If you’re looking for an easy way to keep your pens and pencils in one place, custom collapsible pen and pencil caddies can be a great solution. These containers are designed specifically for storing writing instruments, so they have plenty of room for storing your writing tools.


Due to the materials used, they’re lightweight without sacrificing any of the durability expected. You are also afforded that extra peace of mind on account of the stationery budget not spiralling out of control because of loss.

A Corporate Gift Worth Keeping

Consider gifting one of Barno’s bespoke pen and pencil caddies as a promotional item for your business. Their collapsible format make distribution as simple as popping into an envelope and sending off. Usually we even print a 2-year calendar on it which makes it both useful and practical.


Not only does your collapsible pen and pencil caddies make it easy for customers to store their stationery, it’s also a great way to promote your brand. Giveaways at product launches are especially helpful, as you have a unique chance to speak directly to your target market.


Long after they have walked away with a corporate gift that affords years of usefulness, you also leave them with a billboard for your business. Collapsible pen and pencil caddies are therefore excellent promotional items that also serve practical purposes.


We hope that this blog post has given you some insight into why collapsible pen and pencil caddies are a great item for your pharmaceutical business. They make it easy for people to keep track of their pens and pencils at work, which can be helpful if they are looking for one. In addition, they help to save time, alleviate frustration and act as wonderfully useful promotional gifts for all your customers. This in turn results in a positive influence for your business!

Get In touch with us today


Barno is in the business of creating bespoke promotional products. For 70 years, blue-chip and smaller companies across a range of sectors, have benefited from our branding solutions. We are a company that is proudly South African, manufacturing all of our products right here in Mzansi. We look forward to working with you and becoming your brand’s best friend!